3 Easy Ways to Expand Your Small Business Branding

Now that you've settled on the perfect brand image, it's time to start thinking about how to expand it across other elements of your business. Here are a few ideas to get you started.

Postcards

Create branded postcards to inform customers about upcoming sales or seasonal offerings. If you're opening a shop - perhaps in a new location - consider using branded postcards as a direct mailing tactic, inviting nearby consumers to drop by with the postcard for a discount.

Packaging Labels

Everything your business produces should point back to your brand. When it comes to branded packaging labels, think beyond the basics while keeping your look consistent and professional. Consider attaching the labels to take-out bags or to-go boxes, shopping bags, coffee cups, wrappers or gift boxes.

Business Cards

Use Avery Design & Print Online to craft a variety of cards, each highlighting a different aspect of your business while remaining on brand.

Take advantage of double-sided printing to include additional information, such as a list of services on the back. Or convert the back of the card into a coupon or loyalty card.